Playtex. Be Uniquely You.®

Playtex intimates product offeringPlaytex intimates product offering

Get to know Playtex Intimates

One of America's bestselling and most established intimate apparel brands.
The Playtex brand's fit experts truly understand a woman's body.

Innovative Features

  • Gel Cushioned Straps
  • Stay-put Straps
  • Front-close Bras
  • Light Breathable Linings
  • Signature "M" Frame

The introduction of the Cross Your Heart bra in 1965 and the 18 Hour Bra in 1970 made Playtex Intimates one of the most recognized brand names in the world.

Gorgeous bra and panty styles designed to fit her curves and her confidence.

The supportive, comfortable bras flex to fit her changing shape through pregnancy and nursing – and have Quickstrap® clips for easy access. We also offer new Maternity tights and leggings for comfort throughout her pregnancy and after.

Give consumers the support, fit and comfort they want.

Playtex Bras celebrate the unique beauty of each woman by offering her bras with outstanding support, flattering fit and a feminine flair all her own.