Famous for fit like a dream–since 1922

In the Roaring 20's, fashionable apparel tried to flatten a women's shape.

The Maidenform Company's founders went against the trend – designing intimates that flattered a women's natural form. The result is history.

Bras for every body

Fashionable, fun, and the perfect fit for her.

  • #1 Underwire Bra Brand
  • #1 for Push-Up Bras

Sensational shapewear 

Solutions targeting every trouble spot, for all-over confidence.

Perfect Panties

Offering her the sexy side of comfort.

Comfortable, Sensual Styling and Superior Fit

Our newest Pure Comfort® collection offers multiple styles for your customers to find the perfect fit.